Period press · Wireless World, April 1977 · scan pages 4

Professional Performance at Popular Prices!

Site note

This is an excerpt — only the MX-5050 material from Wireless World, April 1977. Transcribed verbatim from scan page(s) 4 of the full issue, preserved by worldradiohistory.com; the printed quirks are the original's. The whole of printed page 2 is Otari's advertisement. Its body copy and the feature box are set at an angle across the lower half of the page, under a photograph of three machines each tagged with a model name. The feature box runs in three columns with no rules between them; the lists are set here in the order they read, column by column. "Four heads" and "Bias adjustable for new high energy master tapes" stand at the head of the second column, above the MX 5050 8SD tag; nothing in the layout groups them with either machine, and they are set here at the end of the 2S list only because that is where they fall in reading order.

Professional Performance at Popular Prices!

⤢ zoomThe whole advertisement: the headline at top; below it a photograph of three recorders on a dark ground, tagged MX 7308 (a machine set into a console under a tall meter bay), MX 5050 2S (a machine in a wooden case) and MX 5050 8SD (a half-inch transport with Otari Electric Co. Ltd reels beside a separate electronics bay of four rows of paired meters and knobs); the body copy and the feature box set at an angle below, the OTARI logo at lower right and the agents' addresses along the foot.

At OTARI, this is not just a claim, but a reality brought by the application of the highest standards of technology and precision. And adherence to these standards by OTARI sound specialists has resulted in an even greater lineup of full capability, professional tape recorders in compact packages with all the performance, features, and reliability you expect from more expensive machines.

Now OTARI offers a full line of durable yet precise performers in the one to eight track, 1/4-inch to 1-inch range, with lowest possible wow and flutter, and the highest possible S/N ratio at cost YOU can afford.

OTARI's rugged, dependable machines have satisfied hard-to-please production and broadcasting studios and professional musicians for years. Why not let them serve YOUR sound recording needs?

Detail of the MX 5050 8SD: the half-inch transport seen from above at an angle, with two Otari Electric Co. Ltd reels and the OTARI badge on the deck plate, and beside it the separate electronics bay, four rows of paired meters with their level knobs; the tag ●MX 5050 8SD sits below the transport. ⤢ zoomDetail of the MX 5050 8SD: the half-inch transport seen from above at an angle, with two Otari Electric Co. Ltd reels and the OTARI badge on the deck plate, and beside it the separate electronics bay, four rows of paired meters with their level knobs; the tag ●MX 5050 8SD sits below the transport.

●MX 5050 2S

* Exceptional S/N ratio and crosstalk
* Motion sensing control logic prevents tape damage
* Selective reproduce for overdubbing (standard)
* Front accessible bias, EQ. and operating level
* Built-in test and cue oscillator
* Professional 600 ohm + 4 dB outputs and XLR connectors.
Front panel edit and cue controls
DC servo capstan option
Four heads
Bias adjustable for new high energy master tapes

●MX 5050 8SD

* 1/2-inch eight channel recorder
* XLR line input and output connectors
* Test and calibration oscillator
* Variable speed DC servo capstan
* Plug-in card electronics and head assembly
Motion sensing control logic prevents tape damage
Selective reproduce on all channels
Interface jack for dbx and Dolby
Accessible heads. minute and second counter
Front adjustable cue and edit control
Easily accessible electronics adjustments

Also available in four channel 1/4″ and 1/2″ MX 5050 QXD

* Exclusive OTARI features.

OTARI® — Contact OTARI today for full information

Otari Electric Co., Ltd., Otari Bldg., 4-29-18, Minami Ogikubo, Suginami-ku, Tokyo 167, Japan. Phone: (03)333—9631

U. S. A.: Otari Corporation, 981 Industrial Road, San Carlos, California 94070, Phone: 415 593—1648

Canada: Noresco Manifacturing Co., Ltd., 100 Floral Parkway, Toront, Ontario M6L2C5 Phone (416) 249—7316
U. K.: C. E. Hammond & Co., Ltd. 105/109 Oyster Lane, Byfleet, Surrey KT14 7LA, Phone: Byfleet 41131
France: Reditec 62-66, Rue Louis Ampère(Zone Industrielle des Chanoux), 93360 Neuilly-Plaisance, Phone: 935—9786
Belgium: Trans European Music S. A. Koeivijverstraat 105, 1710 Dilbeek, Phone: (02) 569 1823
Netherlands: Selectronic B. V. Sluisplein 3—4, Ouderkerk aan de Amstel, Postbus 28, Phone: 02963/4838/4966
Australia: Klarion Enterprises (Pty.) Ltd. Regent House, 63 Kingsway, South Melbourne. 3205, Phone: 61 3801
Singapore: Otari Electric Co., Ltd., Singapore Representative Office, 2701—A 27th Floor, International Plaza, Anson Road, Singapore (2)

WW—081 FOR FURTHER DETAILS

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