KEVIN CRONIN ON MAKING IT: ON AN OTARI.

Mark III-8 ½" 8 Channel Recorder

KEVIN CRONIN ON MAKING IT: ON AN OTARI.

Recording Artist-Writer Kevin Cronin has been laying his ideas down on an Otari since 1978. Many of the REO Speedwagon cuts are produced the way Kevin likes to work:

"There's nothing harder than bringing an idea up to the band. By recording my musical ideas, working-out some of the things I hear in my head, the apprehension of presenting a new song is gone. Anyone who works with other musicians knows about this kind of 'musical frustration factor.'

"It's important to get your ideas down when they're happening and not lose your focus on the creative energy. And this happens best when the equipment doesn't get in your way.

"With the OTARI 8-track, everything is right at your fingertips. The autolocator is amazing! . . .and, with the remote it speeds up the whole recording process. I can be a musician and my time spent being an engineer is kept to a minimum. Otari reduces the distraction.

"Keep writing. Keep recording. Keep making demos. Even when you're turned down, keep trying. Someone will hear you and respond."

Kevin has put his trust in OTARI technology. You can too.

⤢ zoomKevin Cronin seated in a leather chair in his studio, in a tilted photograph with a red border: a mixing console at the left behind him, a monitor loudspeaker in a wooden wall, and over his shoulder a MARK III/8 with its eight-channel meter bridge and reels, beside a pair of rack units.

Technology you can Trust.

Otari Corporation / 2 Davis Drive / Belmont, California 94002 / (415) 592-8311 Telex: 910-376-4890

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