MARK III: history
In the period press, 1981–1990↑ TOP
The MARK III line grew backwards in print as it did in the catalogue: the quarter-inch four-channel BQ-II in 1981, the half-inch eight-track the same year, the half-inch four-track in 1982 and the quarter-inch two-track last, at the start of 1983.
May 1981 · US
Mix's new products: the BQ Series II, a compact quarter-inch four-channel replacing the QXD, at a suggested list price of $2,995. Mix, May 1981
July 1981 · UK
ITA's advert: "OTARI MX5050 BQII — The first compact 4 track for the serious" studio. Studio Sound, July 1981
Aug 1982 · US
The half-inch MARK III/4 launches beside the eight-channel MARK III/8: "FROM OUR HANDS TO YOUR HANDS". Broadcast Communications, August 1982
Dec 1983 · US
The two-track arrives: the 5050 MARK III-2, "the compact console version of the legendary OTARI 5050 'B'". Broadcast Engineering, December 1983
May 1984 · UK
A UK dealer's copy for the "5050 III" in 2, 4 and 8 track formats. Studio Sound, May 1984
June 1984 · UK
ITA's "THE OTARI 5050 RANGE.": the B2-II, MkIII-2, BQ-II, MkIII-4 and MkIII-8 side by side. Studio Sound, June 1984
Oct 1984 · US
Otari's two-page line-up spread puts the Mark III-2, III-4 and III-8 beside the B-II. Mix, October 1984
Jan 1988 · US
A dealer's ad for the MARK III-2 as a table-top two-channel. Broadcast Engineering, January 1988
July 1990 · US
Mix's survey of analog multitracks prices the MkIII-8 at $5,495, the MkIII-4 at $5,935 and the BQ-II at $4,345. Mix, July 1990
The MARK III/8↑ TOP
The half-inch eight-track was the line's most advertised machine, and the only MARK III the press reviewed in full. This site cites eight-channel sources by link rather than transcribing them:
- the review in Modern Recording & Music, March 1983, page 51 of the PDF;
- the review in Studio Sound, June 1983, page 74 of the PDF.
By 1987 Otari was advertising it as "The professional Otari 8-track for a new low price of $4795." (Electronic Musician, September 1987, page 70 of the PDF).
What it cost↑ TOP
| Date | Model | Price as printed | Source |
|---|---|---|---|
| May 1981 | BQ-II | $2,995 | Mix, May 1981 |
| June 1982 | BQ-II / Mark III/8 | $2,995 / $5,295 | R-e/p, June 1982, PDF p.61 |
| Feb 1983 | Mk III-2 | $2795 | BM/E, February 1983, PDF p.62 |
| Sept 1987 | Mark III/8 | $4795 | Electronic Musician, September 1987, PDF p.70 |
| July 1990 | MkIII-8 / MkIII-4 / BQ-II | $5,495 / $5,935 / $4,345 | Mix, July 1990 |
Sources↑ TOP
The research dossier behind this page lists 318 MARK III sightings, most of them the eight-track in ads, rosters and used lists. The ones with their own page are in the Period Press library.
- Mix, May 1981: the BQ-II in new products
- Studio Sound, July 1981: ITA's BQII advert
- Broadcast Communications, August 1982: the MARK III/4 launch
- Broadcast Engineering, December 1983: the MARK III-2 launch
- Studio Sound, May 1984 and June 1984: UK dealer copy and ITA's range advert
- Mix, October 1984: "Solutions"
- Broadcast Engineering, January 1988: a dealer's MARK III-2 ad
- Mix, July 1990: the analog multitrack survey
- R-e/p, June 1982, PDF p.61: suggested retail prices
- BM/E, February 1983, PDF p.62: the Mk III-2 price
- Modern Recording & Music, March 1983, PDF p.51, and Studio Sound, June 1983, PDF p.74: the MARK III/8 reviews
- Electronic Musician, September 1987, PDF p.70: the III/8 price cut