Period press · Billboard, May 10, 1980 · scan pages 38
As Good As You Are.
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⤢ zoomThe full ad: the copy in white down the left side, a chrome reel behind the script words the New Workhorse at top right, and below it three Otari recorders in consoles rising out of mist on a red ground crossed by laser beams, with the OTARI logo and address at lower right.
As Good As You Are.
Quietly, You have made OTARI The New Workhorse in literally thousands of studios, radio and TV stations worldwide! To the creative music professional, an OTARI tape machine is known for the kind of performance and reliability that's expected of equipment that keeps on going even when you can't. Session-in/session-out, with an OTARI you have made an investment in a machine that's always ready to expand your art.
For the artistic entrepreneur and recording artist who depend on recording equipment for their livelihood, we have engineered the most comprehensive line of tape recorders in the world. From demo to final master, from ¼" tape and up, there's an OTARI that will get your music off and onto the right tracks. Like our legendary 5050 Series. All 5050 Series are designed with important growth features: switchable +4 or −10 dB levels, D.C. Servomotors for adaptability to SMPTE interlock and video production, easy alignments for optimum performance, overdubbing, and many more useful production features. ¼" transports are available in full track, two or four track stereo, and four channel versions. ½" transports are available in four or eight channel models. They're the first compact recorders accepted by both the broadcast and recording industries. They remain, dollars for dB's, the best tape recorders made. When it comes to one-inch, eight channel production, our MX7800 is the most rugged and functional eight-track on the market.
When you're ready for your next step towards fully capturing your art and expanding the business of your art, OTARI awaits the challenge to be every bit as good as you are.
Call or write today for your nearest OTARI dealer. They will be happy to show you why The New Workhorse is as good as you are.
⤢ zoomDetail of the three recorders: at left a two-channel machine set flat in a wooden console, beside it an eight-channel half-inch machine in a taller wooden console with four rows of paired meters below the transport, and at right a larger machine with a separate tall meter bay and a remote control unit in front.
MX-5050B shown in optional CSLB cabinet. MX-5050/8B shown in optional CSL-48 cabinet.
The New Workhorse OTARI® — Otari Corporation / 1559 Industrial Road / San Carlos, CA 94070 / (415) 592-8311 / In Canada: / BSR (Canada, LTD.) / P.O. Box 7003 / Station B / Rexdale, Ontario M9V 4B3